Tags: Engine Search, Keyword Phrases, Engine Optimization, Optimization Seo, Desired Results, Search Engine Marketing, Effective Search Engine Optimization, Google Yahoo, Meta Tags, People Search

Marketing Guy asked:


Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.

What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!

For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.

$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.

An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www.thebestof.co.uk) - £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!

Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.

vishal goyal asked:


The pros know that getting sales is much more than just driving traffic to a site. There’s more to be done. After knowing what to do getting sales will be a simple task.

Most of us know how to get visits to our affiliate pages and/or websites. But what then? How many leave without buying? For more details go to www.the-sell-using-the-web.comHave a look at your visitor vs. sales ratio. Even if you have sales, it can be multiplied to much more.

Really, why are they not buying? The answer isn’t in what you are selling or the price isn’t right. People will gladly pay top dollar for what they want. They simply need to want it. You can help them with that. Read on….

It is your job to help them want it. It’s instinct to give a description of the product or service you’re selling. Let’s build on that a little….. While you are describing your product or service, you should be drawing your customer in. Getting them to want your product. There’s several ways to do this.

My favorite is the “don’t follow the herd”. Quite simply this is showing the customer that they are smart enough to act on the opportunity that is right in front of them, while the rest of the “herd” just can’t see it. They will buy from you because they don’t want to be that other guy in the herd.

Moving along you see for example, you’re not that other guy in the herd. You’re actually taking a few minutes here to improve your conversion rate. Did you catch that? Glad you’re with me here.

Another way is the “preview”. Have you seen a preview and when you go see the movie, the entire movie could’ve been wrapped up in just the preview? It’s like you knew what the entire movie was about all the way to the end! Why do they do that? Well, you went to see the movie that’s why.

Contradictory to the preview is the “there’s always more” method. Giving an enticing “sample” but not giving it all away. People like to believe there’s always more. This method is highly effective when you have a product or service with many features. Simply highlight the strong points with the notion that there’s more.

As far as whether to use a full preview or there’s always more really depends on what you are selling. Just take a good look at it and decide what’s best. Should we tell them all about it or wet their tongues getting them to want more. The product will tell you.

Finally, get them to say yes, yes, yes. Throughout your sales copy, email ad, website or where ever you are presenting your product or service. To know more about it simply login to www.inside-the-minds-of-winner.com Get them to say yes. Using quick questions like “right?” “Doesn’t that make sense?” and “wouldn’t you like that?” for example will have them saying yes all through your message. And by the time you ask “are you ready to buy?” the answer is already YES!

Simply getting prospects by the boatload is short of the goldmine. Talk to your customers. They want to buy. You can help them want to buy

Stephen Campbell asked:


One reason why writing articles is so important is that Overture is a keyword suggestion tool used for internet marketing from which you can see the millions of searches done to a certain keyword search. When these keywords are typed on search boxes of search engines, indexed websites containing articles with those keywords will be displayed. And this is what leads traffic to websites with keyword rich articles. The key point here is that you should be writing articles as they can do so much for your internet marketing business ventures..

Writing articles is so important which leads to why “content is king” is one saying which is always repeated, the reason why is because it is ture. That is why writing articles is one of the most utilized Internet marketing media today. People using the internet surfers just can’t get enough of information on various fields. Providing information through these articles is a surefire way to drive hot traffic to your web site.

Why is this so? Here are the some of the benefits that writing articles can give your Internet marketing business.

a. It’s absolutely free : Too good to be true? Not. Okay, you have to pay for your Internet Service Provider. That’s it. All you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which aspect of that process did you really shell out any cent? Maybe later when your electric bills come.

b. Your website will be noticed in a short period of time : Submit that article of yours to article directories that get the most web traffic and in no time your web site will be crawled. That is if you don’t forget including your resource box or byline.

c. Obtain back links automatically : After writing articles, you submit them to articles directories, surely, other websites will make use of your article too. With the copyright terms of your articles, the URL of your website will still be in tact and will subsequently direct more traffic to your website.

d. Improve your reputation : As an Internet marketing business person, if you plainly display your products on your website, you will not gain much conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable on your field. And what better way to show that than by writing articles that will allow you some bragging rights, right?

Just make your creative juices flow when writing articles and jot down or key in those ideas quickly to jumpstart your article writing momentum. With those benefits listed above, a writer’s block is the last problem you will ever be able to surmount.

Effective SEO Comes Cheap (when writing articles!)

Alongside writing articles Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Writing articles is one of the best ways to use SEO without understanding its complexities. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Link exchanges : One cheap SEO internet marketing method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

2. Writing articles which are keyword rich : Writing Articles which are truly informative and keyword rich is one surefire way to make your Internet marketing business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact. Just don’t stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Name : What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organize your site navigation : Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Using Low cost SEO in your internet marketing and writing articles is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

Moe Tamani asked:


You can skyrocket your web visibility by simply writing several well-written articles.

We know for a fact that articles are effective, because various marketing groups have done studies on them and found that they significantly increase web visibility. They can drive up the amount of visitors to any web site. In addition, they usually target web visitors that are most likely to become customers. In other words, people who read articles are way more likely to become customers of the site that the article refers to.

Unfortunately a lot of people slip and fall when they try to implement this form of Internet marketing. Here are a few ways to improve your results from articles.

Customize Your Approach

You need to customize your article so that it reaches the right audience. Many companies write articles in order to increase their web traffic. These companies strive to garner links from other websites. This is valuable because if other websites link to your article, then your search engine ranking skyrockets.

Some articles exist in order to bolster the public relations aspect of a website or business. These articles are a great way to promote business, provided that they are done right.

However, the overall goal of most articles is to increase web visibility so that website enjoy a greater customer base.

Remember, the best way to write an article is to clearly outline your goals before you begin writing. Articles with clear goals have a higher chance of achieving success.

The Treasure: Resource Boxes

Remember to include something special in your article, especially within the resource box. If you include some kind of discount to your customers, or you have a flashy logo, include it in the resource box. Resource boxes have been known to drive traffic to websites. These function strongly when people are considering on what to click on.

Getting The Word Out

You need to get the word out about your article. This means you need to do whatever you can to get it maximum exposure. Submit it to high-volume, high-traffic sites, send out blast emails, promote it on your site, find content sharing sites and submit it to those sites. It’s way more valuable to submit your article to the right sites than it is to high quantity of sites.

Also, take a look at one important thing: the article directory. You can learn a lot about Internet marketing by studying article directories. In addition, this is a great way to determine what article directories actually drive traffic to your web site.

Getting Email Subscribers

Be sure to include some kind of opt-in email offer in your article. Many people will click on this and subscribe to your email service. It’s a great way to communicate directly with your customer base. Also, it’s voluntary, so people will enjoy joining the list since they have the power to determine whether or not to receive email. Email marketing is a great way to promote your product.

These methods of article marketing are all tested and work if they are employed correctly.

Alan Quan asked:


You may be thinking that you will be a failure in internet marketing just because your English teacher from high school gave you an ‘F’ for your bad grammar and simple vocabulary.

And to top it off, your dear teacher probably even said that you will never make it as a writer! I’m here to give you hope because you don’t need to be all that great in writing to make money online.

Don’t let your misconception scare you. To write successfully online, you don’t need a PhD in English. A lot of successful internet marketers don’t use ‘professional’ and ‘impressive’ English in their writing. And they AIN’T gonna start!

You may be protesting: “Yes however, by procuring a transcendent lexicon and capitalizing gargantuan resplendent words will galvanize people”

Did you understand that last sentence without spending 10 minutes with a dictionary? Did my big words impress you? Probably not, if I said that to you face to face, you probably thought I was an English obsessed weirdo!

You probably wouldn’t bother reading an article that uses those crazy words, unless you are a true *********. And I can guess only a very small percentage of people enjoy reading something like that (if any).

You probably wouldn’t want to check up each individual word, so let me translate. It says: “Yes however, by having a great vocabulary and using big fancy words will impress people.”

Did you understand that? YES of course it’s so simple! And I’m guessing most people who can read English didn’t have to go the dictionary to understand that phrase. Let me explain a simple truth, we make most money by clear communication, not by complex confusion!

The clearer we can get our message through to our internet readers, the easier it is to sell to them and therefore make more money! That’s why you shouldn’t use professional and proper English in internet marketing all the time.

Additionally, using relax ‘everyday’ language with your customers gives off a feeling that they are talking to a real live human being, which works better when communicating through the internet. Don’t be some intimidating corporate robot that’s totally not relatable to them.

We want to make our writing so simple to understand that 99% of the population will know what we are offering. Forget impressing the 1% of the population that has a huge vocabulary, because they will certainly understand our writing also!

So for those of you that had a hard time getting an ‘A’ in English class, CONGRATULATIONS! You have an advantage over other internet marketers that are brainwashed into thinking that the best way of writing is to use ‘higher-level’ English (like me darn it!).

You don’t have to break the bad habit of using overly ’sophisticated’ English. So now you have no excuse for your sixth grade level English. For those of you who graduated with a PhD in English, CONGRATULATIONS! That shows dedication and commitment.

However, no one will understand you if you continue writing as you did for your more ’sophisticated’ colleagues! Tone it down a little when you are working with your internet marketing business.

Why do you think major newspaper write in simple English? And why are the best selling magazines written in simple English?

Yup, you’ve guessed it. They write in simple English so that more people will understand their content and more people will buy! You can show off your ’superior’ English to the few people who actually care.

So if you are guilty of having perfect ’sophisticated’ English in your message, re-edit everything so that even the dumbest sixth grader will understand it. You’ll have messages that will be clear and more people will understand what the heck you are talking about!

John Mclean asked:


Every business owner would love to say “My sales hit record highs this year!” However, without an effective marketing strategy, you may not ever get to shout those words from the rooftops. Are you headed into this fiscal year with big plans for explosive sales, or are you going to sit back and maintain the status quo? If you’re aiming for the first, we’ve got some tips to get you on your way.

First and foremost, it is important to note that if you are going to have success, you must approach your Internet marketing strategy in an organized and methodical way. A planned approach does not have to be difficult to orchestrate and it does not have to be an expensive venture. If you can take just one day to really work out the details, you could have a year’s worth of sales.

Identify your current and future customer base. Are they male or female? What types of jobs do they have? How do they use your product or service? Most important, what is your ideal customer like? After you have listed out your current and ideal demographic, you can more easily determine where you will place your advertising.

The most efficient Internet marketing campaign is one that spreads its message across several sites simultaneously. If you are seen in more than one place at a time, it will only increase your visibility and embed your message in your customer’s mind. When considering a newsletter or site where you may place your ads, look at things like current page rank, the advertising they are now displaying, and whether those ads would be complimentary to your business or competitive in nature.

Now that you have a better idea of how much your Internet marketing campaign is going to cost, you can create a realistic budget. In your mind, you already know what you can spend; the trick is to compare that figure with the total cost of what you would like to do and determine how to stretch every last cent. Don’t get caught up in spending less to have more ads out there; you may find that spending a little more with a more frequently reviewed site will get you far more traffic than three ads on three other sites that are only visited half as often.

Write ad copy that your customers can relate to. Choose one or two items that are popular and build your ad copy around those things; find their benefit and write ad copy that will appeal to the consumer on an emotional level. They have to want it and think they need it before they will buy it. After you’ve got the perfect ad copy, consider offering a coupon of some sort; what better way for the customer to justify the purchase?

Finally, be sure to track what you are doing. If you want to know how effective your Internet marketing campaign is, you need to pay attention to where your business is coming from. In the future, you’ll know where to spend more and less marketing dollars. There are many advertising management services out there that will help you track your efforts.

Successful Internet marketing campaigns are possible in any business situation, regardless of your budget. By following a simple marketing plan, and following through with each step you lay out, you can create a great campaign with a hefty return on your investment.

Alex Landin asked:


 

Although they won’t admit it, there are companies out there who are making a ridiculous fortune simply by participating in affiliate programs. While many people are fighting to stay afloat in a very competitive online world, there are a few businesses that have determined to make money simply by marketing another business’s program. These people are humble, because they realize that they can’t rely on their own brand to make them loads of money.

This Is The Way They Ball

Let’s take a look at some of the ways these businesses garner so much money. All one has to do to participate in an affiliate program is recommend and endorse another product or service. This works because people want to see an actual recommendation before they decide to buy a product or service. Human nature is such that people trust something more when someone else recommends it. So, you are employing a simple strategy when you employ this Internet marketing strategy

Also, it significantly minimizes the amount of work that your business has to do. In other words, all you have to do as an affiliate is figure out how to endorse or refer your visitors to someone else’s website. This is a way to boost your Internet marketing campaign. You have an easy job if you are the affiliate, because all you have to do is send people to their website. Then, it’s their responsibility to convert these visitors to customers.

The truth is that it is incredibly difficult to succeed if you are simply relying on your brand, unless it is world famous. That’s why affiliate programs are a great way to make money. It is almost like hiring a sales force without having to train them, deal with labor issues or liabilities and in straight commission. Performance based marketing is an inexpensive way to dominate the web.

The Newest Discoveries On The Internet

In the past, there were extreme limitations to what affiliate programs could achieve. However, that has changed. Now, if affiliate programs pay close attention to the kind of Internet marketing strategies that they can employ, they can enjoy huge success. They can use blogs, RSS, and a multitude of other strategies to optimize their success in internet marketing. Viral Marketing and syndication are an excellent way to spread your business like wild fire.

How To Grow Quickly In the Internet World

You can enjoy a rapid increase in the amount of visitors to your website if you employ some simple Internet marketing strategies. If you’re running your own online business, it can be really difficult to deal with this rapid increase, because you will have an influx or orders, but you won’t have the staff to deal with the orders. So, affiliate programs are way easier to run, because you don’t have to deal with the massive amount of web traffic. The affiliate program will make a lot of money if the business does well, and the affiliate program won’t have to deal with the trouble of all of the customers.